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Theme Analytics

This article explains the key performance metrics available to Zid theme partners, helping you track sales, activations, and engagement.

Updated yesterday

If you are offering themes on the Zid platform, monitoring their performance is essential to understand their impact and optimize your offerings. This section provides a comprehensive overview of the key metrics that help you track the success and usage of your themes across Zid merchants.

Key Metrics Explained

  • Total Income:
    The cumulative revenue earned from all sales of your theme. This helps you gauge your financial success on the platform.

  • Total Activations:
    The number of merchants who have activated your theme on their stores. Activation indicates active usage beyond just purchase.

  • Total Previews:
    The number of times merchants have previewed your theme before deciding to activate or purchase it. High preview numbers can indicate strong interest.

  • Activation Analytics:
    Detailed analytics that show activation trends over specific periods, helping you identify peak usage times and growth patterns.

  • Total Purchases:
    The total count of theme purchases by merchants, giving insight into your theme’s popularity.

  • Purchase List:
    A detailed record of each purchase transaction, including relevant information such as store and theme details.

  • Store URL:
    The web address of the merchant’s store where the theme has been installed or purchased, allowing you to track which merchants are using your themes.

  • Store Name:
    The name of the merchant’s store, providing context for your sales and activations.

  • Theme Name:
    The specific theme being tracked, useful if you have multiple themes published on Zid.

  • Amount Paid:
    The exact amount paid by the merchant for the theme, excluding taxes and fees.

  • Purchased At:
    The date and time when the theme purchase was made, helping you analyze sales trends over time.

Why These Metrics Matter

By regularly reviewing these metrics, you can:

  • Identify your best-performing themes and focus your development efforts accordingly.

  • Understand merchant behavior by analyzing activations and previews.

  • Track your revenue streams and forecast earnings.

  • Tailor marketing and support efforts based on real usage data.

Use this data to make informed decisions that enhance your themes’ appeal and maximize your success on the Zid platform.

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